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Elizabeth Arden Goes Pro With TPF 50, Sets “New Standard” In Sunscreen

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden ventures into pro skin-care with its Triple Protection Factor Broad Spectrum Sunscreen SPF 50+, which will be available in physicians’ offices, along with other Elizabeth Arden RX products, in April. Combining SPF with an Antioxidant Complex and DNA Enzyme Complex, TPF 50 is being touted as “the most effective topical skin protection on the market.”

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The market for specialized dermocosmetics expands rapidly as personal marketers join the fray with products containing OTC drug ingredients for hair and skin care, says Euromonitor Beauty & Personal Care analyst Nicholas Micallef. Coal tar, ketoconazole and salicylic acid are among drug ingredients increasingly making their way into the space.

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