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“Maybe It’s Maybelline,” Maybe It’s Lash Inserts; NARB Verdict In

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Review Board disagrees with a previous National Advertising Division ruling that advised L’Oreal to discontinue its use of lash inserts when running quantified performance claims for its mascaras or inform consumers of their use within the main advertising message. The advertiser’s use of disclaimers was appropriate, but should be made clearer and more conspicuous in the case of at least one ad reviewed, the appellate unit says.

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