Men’s Grooming Uptake Spotty South Of U.S.; Product Hot Spots Identified
This article was originally published in The Rose Sheet
Executive Summary
Acceptance of men’s skin- and hair-care products, and the “metrosexual” trend in general, varies from one Latin American country to the next, with projected growth slow to materialize in some markets, Euromonitor says. The market-intelligence firm identifies booming categories in the region, including multifunctional products, nail care and intimate hygiene.