L’Oreal, Avon Are World’s Most Valuable Cosmetics Brands – Brand Finance
This article was originally published in The Rose Sheet
“Unrivaled marketing focus and investment” have helped make L’Oreal the sole cosmetics brand worldwide valued at over $10 billion, according to Brand Finance, whose ranking puts Avon at No. 2, based on signs of a “remarkable recovery” at the company. Total brand value for the top 50 names in cosmetics increased from $101.5 billion in 2013 to $106.2 billion in 2014, the consultancy says.
You may also be interested in...
Brand Finance expects the biggest brands from a slimmed-down P&G to rise in coming years, but L’Oreal Paris topped the brand valuator’s Cosmetics 50 list in 2015, making L’Oreal a three-year winner. Avon dropped furthest in terms of estimated brand value, while Natura is noteworthy not only for being a non-Western brand on the list, but a 31% gainer climbing toward the top 10.
Procter & Gamble Co. is seeing recovery of its hair-care business after a disappointing fiscal 2013. A new Pantene viral campaign tackling “gender labels” and other marketing efforts are driving momentum in the segment, and the firm is optimistic about its newly launched Old Spice men’s hair-care range.
Birchbox says 42% of women and 56% of men will purchase more than half of their holiday shopping items online this year; Market researcher Kline says the natural personal-care market grew more than 10% to reach nearly $30 billion in 2013. More news in brief.