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California Suit Challenges Unilever On Naturalness Of TRESemme Line

This article was originally published in The Rose Sheet

Executive Summary

“Shampoo trees” and “conditioner streams” indeed may not exist, but consumers still have expectations for cosmetic products marketed as natural. In an April 9 decision, the U.S. District Court for the Eastern District of California largely rejects Unilever’s motion to dismiss a consumer suit alleging that its labeling and marketing for TRESemme Naturals is fraudulent and potentially misleading.

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