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Heed Your Hashtags: FTC Likens Pinterest Contest Entrants To Endorsers

This article was originally published in The Rose Sheet

Executive Summary

FTC is taking a closer look at contests being run on social media site Pinterest, which could impact cosmetics companies and other marketers using the platform. FTC’s closing letter to shoe and accessories marketer Cole Haan updates marketers on the commission’s thinking on endorsements and social media, attorneys say.

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