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Rumors Swirl Over Arden Sale, Driving Stock Price Up 27%

This article was originally published in The Rose Sheet

Executive Summary

Reports that Elizabeth Arden is interested in selling its business – with at least one buyer supposedly interested – has sent the Miramar Fla.-based firm’s stock soaring almost 27% in two days. South Korean firm LG Household & Healthcare is purportedly mulling the purchase, which would give the Seoul-based firm a strong foothold in the North American market.

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