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NAD Draws Line Between Puffery, Substantive Claims In Pink Armor Case

This article was originally published in The Rose Sheet

Executive Summary

Ontel should discontinue its use of “before” and “after” images in Pink Armor Nail Gel advertising, as the dramatic results depicted need to be supported with reliable scientific evidence, the National Advertising Division says. The industry self-regulatory body agrees with challenger Coty that Ontel’s claims are not mere puffery and that consumer accounts of their experiences with the product are not adequate substantiation.

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