Celebs’ Share Of U.S. Fragrance Market Slips In 2013
This article was originally published in The Rose Sheet
Scents bearing celebrities’ names and creative touches captured 11% of the U.S. fragrance market in 2013, versus 12% in 2012. The dip reflects economic challenges faced by young consumers and the draw of competing purchases such as smartphones and apps, according to Euromonitor analyst Virginia Lee.
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