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With Dove DermaSeries, Unilever Targets Premium Personal-Care Growth

This article was originally published in The Rose Sheet

Executive Summary

Priced at $17.99 and $18.99, the moisturizers in Unilever’s new Dove DermaSeries line are more effective than leading prescription creams, the firm says. The launch is consistent with Unilever’s stated ambition to expand its personal-care portfolio in the premium direction.

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