Lornamead To Settle With FTC Over Deceptive Lice-Prevention Claims
This article was originally published in The Rose Sheet
Executive Summary
Firm lacks scientific evidence for the claim that its Lice Shield shampoo and spray products reduce risk of lice infestation by more than 80%, among other statements made in advertisements and on product labeling. Under the terms of a proposed settlement, Lornamead will pay $500,000 to FTC and refrain from using unsupported claims or misrepresenting tests, studies or research in the context of product marketing.
You may also be interested in...
In Brief: Water-Resistant Sunscreen Claims; OGX Recall; “Brightening” Hair Care; More
SolRx petitions FDA to allow water-resistant sunscreen claims beyond the 80-minute cap established in the agency’s 2011 final rule. More news in brief.
In Brief
FDA says it continues to consider the Personal Care Products Council’s 2011 petition requesting guidance regarding safe levels of lead in cosmetic products; Hong Kong-based firm Li & Fung Limited acquires Lornamead for $190 million. More new in brief.
Marketing In Brief
Avon signs brand ambassador for mark: Direct marketer names "The Twilight Saga" actress Ashley Greene brand ambassador for the mark boutique cosmetics brand. Best known for her role as vampire Alice Cullen, Greene will appear in print and online advertising, the mark magalog and on the mark website. She also will promote the m.powerment by mark campaign, the brand's philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women. "Ashley is a fashion-forward, beautiful young woman who has solid goals and perseveres until she succeeds," said Claudia Poccia, Global President of mark. "Ashley also shares in our mission to empower young women. It is truly a perfect partnership." Mark's first spokesperson was Lauren Conrad, star of MTV's "The Hills." Mark was created by Avon in 2003 (1"The Rose Sheet" March 31, 2003)