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Lornamead To Settle With FTC Over Deceptive Lice-Prevention Claims

This article was originally published in The Rose Sheet

Executive Summary

Firm lacks scientific evidence for the claim that its Lice Shield shampoo and spray products reduce risk of lice infestation by more than 80%, among other statements made in advertisements and on product labeling. Under the terms of a proposed settlement, Lornamead will pay $500,000 to FTC and refrain from using unsupported claims or misrepresenting tests, studies or research in the context of product marketing.

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