L’Oreal Grows Its Mass Offering, Social-Media Prowess With NYX Buy
This article was originally published in The Rose Sheet
L’Oreal’s acquisition of mass color brand NYX cosmetics could help improve the France-based firm’s performance in North America, where it has faltered of late.
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The France-based beauty giant is stepping up its advertising and promotional investments to target younger consumers in the region – particularly Chinese millennials increasingly receptive to luxury products – confident that growth rates won’t be leveling off any time soon.
The world’s biggest beauty players are working to meet changing consumer preferences and shopping habits without forfeiting growth momentum. For L’Oreal, this means a possible sale of The Body Shop, while the Estee Lauder Companies is reinventing its retail presence and increasingly relying on smaller, flashier brands to drive growth.
Cosmetics Industry Awaits ‘Critical’ Safety Assessment Clarification Under China’s New Framework Reg
The China State Council’s January approval of an overarching Cosmetics Supervision and Administration Regulation promises to bring about long-awaited reforms. But draft regulations targeted for release in coming months will be key to the implementation of CSAR provisions, the Personal Care Products Council says.