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Hair Care Success In 2013 Reflects Innovation, Uptake In Emerging Markets

This article was originally published in The Rose Sheet

Executive Summary

Shampoo sales propelled hair-care growth around the world in 2013, and 90% of global shampoo growth came from emerging markets, according to Euromonitor’s Oru Mohuiddin. Meanwhile, innovations in conditioners and colorants drove gains in developed markets and helped offset headwinds that created greater drag for skin care and color cosmetics last year, she says.

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