Lauder Launches Clinique Sonic Cleansing Brush, A “Skin Changer”
This article was originally published in The Rose Sheet
Priced at $89.50, the Clinique Sonic System Purifying Cleansing Brush is cheaper than the most affordable option from market leader Clarisonic from L’Oreal. Lauder has cited the launch as one that will help accelerate its business in a slowing prestige beauty market.
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The decision to close Clarisonic follows a €234m impairment charge recorded in 2016 and comes as L’Oreal faces tough strategic decisions in a global economy ravaged by the COVID-19 crisis.
Clarisonic announced plans in late 2016 to outsource device manufacturing and focus on innovation, and the brand figures in parent L’Oreal’s vision for a “comeback” in skin care. The newly launched Clarisonic Smart Profile Uplift system combines core cleansing technology with a specialized Firming Massage Head for benefits across 15 signs of aging, the company says.
Presenting at the Independent Beauty Association’s Cosmetic Technical/Regulatory Forum, Product Integrity Laboratory’s Howard Baker dug into the less-discussed aspects of green packaging that “could damage your brand’s reputation, cause regulatory and legal problems, and severely harm the economics of your business.”