Lauder Launches Clinique Sonic Cleansing Brush, A “Skin Changer”
This article was originally published in The Rose Sheet
Priced at $89.50, the Clinique Sonic System Purifying Cleansing Brush is cheaper than the most affordable option from market leader Clarisonic from L’Oreal. Lauder has cited the launch as one that will help accelerate its business in a slowing prestige beauty market.
You may also be interested in...
The decision to close Clarisonic follows a €234m impairment charge recorded in 2016 and comes as L’Oreal faces tough strategic decisions in a global economy ravaged by the COVID-19 crisis.
Clarisonic announced plans in late 2016 to outsource device manufacturing and focus on innovation, and the brand figures in parent L’Oreal’s vision for a “comeback” in skin care. The newly launched Clarisonic Smart Profile Uplift system combines core cleansing technology with a specialized Firming Massage Head for benefits across 15 signs of aging, the company says.
Microplastic-infused leave-on cosmetics targeted by the EU’s proposed restriction are numerous and complexly formulated, and there currently are no viable replacement ingredients, according to Cosmetics Europe. Eliminating plastic microbeads from rinse-off products was a far simpler undertaking, but it still took more than four years and resulted in the discontinuation of roughly half of affected formulations.