From Sulfate-Free To Anti-Shampoo: Natural Movement In Hair Care
This article was originally published in The Rose Sheet
Trend for “free of” products in hair care is growing, as consumers demand gentle formulas created without ingredients that dry out hair and scalp, says global ingredient distributor Univar Inc. At extreme end of trend, some consumers are nixing shampoo altogether.
You may also be interested in...
More multifunctional products will be entering the market in 2014, building on the success of BB and CC creams, Mintel predicts; Pureology is on trend with a new “multitasking hair beautifier.” More news in brief.
In response to consumer demand, J&J will remove controversial ingredients from both baby and adult brands, including Neutrogena, Aveeno, Lubriderm and Clean & Clear.
HBW Executive Decisions: Perrigo Americas, Nutraceutical International Helm Changes, ABC Farnsworth Award, More
Myos Rens hires Eric LeGrand as special advisor for sports nutrition; Perrigo Consumer Americas chief Jeff Needham will be succeeded by Rich Sorota; Nutraceutical International appoints Monty Sharma to replace Chad Clawson at the helm; American Botanical Council’s Farnsworth Award goes to Rachel Mata; and Herbalife’s John Agwunobi will be chairman as well as CEO.