From Sulfate-Free To Anti-Shampoo: Natural Movement In Hair Care
This article was originally published in The Rose Sheet
Executive Summary
Trend for “free of” products in hair care is growing, as consumers demand gentle formulas created without ingredients that dry out hair and scalp, says global ingredient distributor Univar Inc. At extreme end of trend, some consumers are nixing shampoo altogether.
You may also be interested in...
In Brief: Mintel Forecasts Rise In Multifunctionals; Pureology Rides The Wave
More multifunctional products will be entering the market in 2014, building on the success of BB and CC creams, Mintel predicts; Pureology is on trend with a new “multitasking hair beautifier.” More news in brief.
J&J To Remove Formaldehyde, Other Concerns From Personal-Care Items
In response to consumer demand, J&J will remove controversial ingredients from both baby and adult brands, including Neutrogena, Aveeno, Lubriderm and Clean & Clear.
Fenty Cleanser Performance Claims Supported, But Influencer Videos Need Disclaimers – NAD
A National Advertising Division review of claims by LVMH-owned Fenty Skin determined makeup- and dirt-removal representations were substantiated by a study and subject questionnaire, but demo videos from paid endorsers must include disclosures about material connections in accordance with FTC guidelines.