Euromonitor: Avoid “Gender Stigmas” For Men, Bundle Skin Care In Kits
This article was originally published in The Rose Sheet
Teeth whiteners exemplify a product that does not carry a “gender stigma” and may resonate with men, who spend an average of 28 minutes on their appearance daily, according to Euromonitor’s research. The firm offers advice for increasing usage of under-utilized products in the $107 billion global skin-care market.
You may also be interested in...
The International Fragrance Association has given its ingredient safety standards a major overhaul based on a new methodology that accounts for aggregate exposure and an updated Quantitative Risk Assessment model for dermal sensitization.
Analyzing data from around 47,000 women enrolled in its Sister Study, the National Institute of Environmental Health Sciences found that regular users of permanent hair dye were 9% more likely to develop breast cancer compared with less frequent users. The increased probability reached 60% for African American women who dye their hair every five to eight weeks. Industry and NGO EWG respond.
By shifting to less reactive VOCs, the personal-care industry could reduce its contribution to ground-level ozone without sacrificing product efficacy, which stakeholders say is a virtual certainty under mass VOC reductions proposed in November by the California Air Resources Board.