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Euromonitor: Avoid “Gender Stigmas” For Men, Bundle Skin Care In Kits

This article was originally published in The Rose Sheet

Executive Summary

Teeth whiteners exemplify a product that does not carry a “gender stigma” and may resonate with men, who spend an average of 28 minutes on their appearance daily, according to Euromonitor’s research. The firm offers advice for increasing usage of under-utilized products in the $107 billion global skin-care market.

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