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Crest Building Sensitivity Oral-Care Franchise Around New Strips

This article was originally published in The Rose Sheet

Executive Summary

New Crest Sensi-Stop Strips represent a “revolutionary” product form, delivering active ingredient dipotassium oxalate in strips that attach to teeth and gums for fast relief, Procter & Gamble announces during the Barclays Back-to-School consumer conference Sept. 4. The firm also is pursuing a marketing productivity program, cutting down on spokespeople and the length of video spots supporting its brands.

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