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Church & Dwight Narrows Brand Focus To Stretch Results

This article was originally published in The Rose Sheet

Executive Summary

Product lines of focus for C&D going forward include Arm & Hammer personal-care products as well as Vitafusion adult and L’il Critters children’s gummy vitamins. CEO Jim Craigie says “bigger bang for the buck” in advertising, and stretching R&D spending across a brand’s line of products, help drive better results.

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