Wet n wild Incites Cosmetic Crime Wave With “Steal The Look” App
This article was originally published in The Rose Sheet
Executive Summary
Free “Steal The Look” app offers wet n wild product recommendations for recreating coveted makeup looks captured on smartphone cameras – “from a high-fashion cover model to a friend down the block.” The value cosmetics brand’s first national marketing campaign includes a TV spot directed by artist and commercial photographer David LaChapelle.
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