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Murad Growth Plan Includes Distributor Acquisitions, New Retail Models

This article was originally published in The Rose Sheet

Executive Summary

Doctor-founded skin-care firm acquires its U.K. distributor to strengthen its presence in prestige and professional channels while expanding its shop-within-a-shop model for “full expression of the Murad concept.” Murad also is pursuing a distributor acquisition in Hong Kong as it builds on recent “record success” and invests to expand its global reach.

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