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Global Players Reevaluate In China As Local Competition Intensifies

This article was originally published in The Rose Sheet

Executive Summary

Targeted innovation addressing local needs is critical in China, with consumers less swayed by Western brand names and increasingly drawn to the value of offerings from pioneering domestic players. Euromonitor analyst Oru Mohiuddin discusses the trend in light of recent moves from L’Oreal and Revlon.

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The firm’s recent explosive growth is expected to slow substantially in the first quarter – to between 20% and 24% – but Nu Skin is confident the steps it is taking in China “make our long-term success more likely.” Analysts have faith in the firm as it works with Chinese officials to resolve an investigation into its business practices.

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