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Are Beauty Ads Held To Unique Standards? NARB Ruling Spurs Debate

This article was originally published in The Rose Sheet

Executive Summary

At the National Advertising Division’s Annual Conference, NAD staffers, FTC officials and attorneys discussed whether beauty ads are regulated differently from advertising in other industries. L’Oreal’s successful appeal of a recent NAD decision regarding the use of lash inserts in Maybelline mascara ads could set a new and questionable precedent, according to NAD Director Andrea Levine.

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