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L’Oreal To Enrich Its Multicultural Offering As Parent To Carol’s Daughter

This article was originally published in The Rose Sheet

Executive Summary

Firm says the acquisition of natural-positioned hair- and skin-care marketer Carol’s Daughter will enhance its multicultural beauty portfolio, which currently includes SoftSheen-Carson at the mass level as well as salon brand Mizani. The announcement was met with a mixed reaction from the brand’s fans, with some welcoming the news and others concerned that product quality will be compromised.

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