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Specialty-Diet Communities Eating Up “Farm-To-Face” Beauty

This article was originally published in The Rose Sheet

Executive Summary

At the recent Natural Products Expo East, Carlotta Mast, executive director of content and insights at New Hope Natural Media, highlighted the “farm-to-face” trend of food ingredients migrating to personal-care and beauty categories. Featuring selected food ingredients in beauty can appeal to specialty-lifestyle communities, she suggested, citing followers of vegan, gluten-free and paleo diets as potential targets.

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