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African-American Hair-Care Opportunity To Reach $774 Mil. By Year-End

This article was originally published in The Rose Sheet

Executive Summary

Mintel says despite growth in the market for hair care tailored to Black consumers, in many cases African-Americans’ needs are still not being met. “Part of the challenge is that many companies aren’t marketing their products to Blacks using the right casting and culturally relevant messaging,” the market intelligence firm suggests.

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