African-American Hair-Care Opportunity To Reach $774 Mil. By Year-End
This article was originally published in The Rose Sheet
Mintel says despite growth in the market for hair care tailored to Black consumers, in many cases African-Americans’ needs are still not being met. “Part of the challenge is that many companies aren’t marketing their products to Blacks using the right casting and culturally relevant messaging,” the market intelligence firm suggests.
You may also be interested in...
Firm says the acquisition of natural-positioned hair- and skin-care marketer Carol’s Daughter will enhance its multicultural beauty portfolio, which currently includes SoftSheen-Carson at the mass level as well as salon brand Mizani. The announcement was met with a mixed reaction from the brand’s fans, with some welcoming the news and others concerned that product quality will be compromised.
CFO Jon Moeller says product launches will make “obsolete our existing categories and transform them in ways that create competitive advantage” for the firm. Activist investor Bill Ackman, however, says P&G is “vastly under-earning relative to its intrinsic earnings power.”
Seven of 10 CBD-containing supplement products tested in a lab did not contain the levels of CBD advertised on the label, says hemp, CBD and natural health product information publisher Remedy Reviews. Most products also were found to contain heavy metals.