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Lauder Tips Hat To Korean Brands For Inspiration Amid China Challenges

This article was originally published in The Rose Sheet

Executive Summary

CEO Fabrizio Freda acknowledged that increasing popularity of Korean beauty brands has contributed to competitive challenges in China, but Lauder’s assimilation of Korean trends in its own product portfolio has proven beneficial locally and in Western markets. The firm expects political instability in China and fewer travelers to exert a continuing drag on its sales results in the second fiscal quarter, after reporting a 2% overall decline for Q1.

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