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P&G Optimistic About Hair Care With Old Spice Line, Fresh Marketing

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble Co. is seeing recovery of its hair-care business after a disappointing fiscal 2013. A new Pantene viral campaign tackling “gender labels” and other marketing efforts are driving momentum in the segment, and the firm is optimistic about its newly launched Old Spice men’s hair-care range.

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