HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

P&G Optimistic About Hair Care With Old Spice Line, Fresh Marketing

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble Co. is seeing recovery of its hair-care business after a disappointing fiscal 2013. A new Pantene viral campaign tackling “gender labels” and other marketing efforts are driving momentum in the segment, and the firm is optimistic about its newly launched Old Spice men’s hair-care range.

You may also be interested in...



In Brief: House Microbead Bill; “Wrinkle-Prone” U.S. States; Pantene’s “Not Sorry”

A House bill introduced June 18 would ban the sale of personal-care products containing synthetic plastic microbeads by 2018; J&J’s RoC brand releases study identifying the U.S.’s most “wrinkle-prone” cities; Pantene urges women to reserve their apologies. More news in brief.

P&G Encouraged By U.S. Beauty In Q3; Cost-Cutting Efforts Deliver

Procter & Gamble is “making progress” in improving its U.S. skin care and Pantene businesses, with both up single digits in the third quarter. U.S. beauty helped buoy net beauty sales for the period, which were flat at $4.69 billion, the firm reported April 23.

L’Oreal, Avon Are World’s Most Valuable Cosmetics Brands – Brand Finance

“Unrivaled marketing focus and investment” have helped make L’Oreal the sole cosmetics brand worldwide valued at over $10 billion, according to Brand Finance, whose ranking puts Avon at No. 2, based on signs of a “remarkable recovery” at the company. Total brand value for the top 50 names in cosmetics increased from $101.5 billion in 2013 to $106.2 billion in 2014, the consultancy says.

Related Content

Related Companies

UsernamePublicRestriction

Register

RS019323

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel