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P&G Announces Return To Tried-And-True Beauty Biz Structure

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble Co. announced that its beauty business will revert to a classic brand management structure and leave behind its current system of disaggregated functions. During the CAGNY conference Feb. 20, CEO Lafley said the return to form, in addition to the launch of “consumer-preferred” products, will help P&G win back share lost in recent years.

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