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Consumers More Apt To Pay For ‘Natural’ Than Cruelty-Free, ‘Free Of’ Claims

This article was originally published in The Rose Sheet

Executive Summary

Nielsen data from an online survey indicates that “Not Tested on Animals” claims on beauty products may be most “important” to consumers, but they’ll dig deeper into their wallets for products marketed as “All Natural.” Items labeled as free of sulfates, parabens or perfume were relatively less important and less likely to persuade respondents to pay a premium.

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