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L’Oreal Holding Strong As ‘Most Valuable’ Cosmetic Brand – Brand Finance

This article was originally published in The Rose Sheet

Executive Summary

Brand Finance expects the biggest brands from a slimmed-down P&G to rise in coming years, but L’Oreal Paris topped the brand valuator’s Cosmetics 50 list in 2015, making L’Oreal a three-year winner. Avon dropped furthest in terms of estimated brand value, while Natura is noteworthy not only for being a non-Western brand on the list, but a 31% gainer climbing toward the top 10.

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