NAD Advises Against Degree MotionSense ‘Superior Protection’ Claims
This article was originally published in The Rose Sheet
Higher fragrance content does not necessarily make for a more “protective” antiperspirant, the National Advertising Division notes in a decision resolving dispute between Degree marketer Unilever and competitor Procter & Gamble. Flaws in Unilever’s testing design contributed to the CBBB unit’s decision recommending discontinuation or modification of the commercials at issue to remove comparative performance claims.
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