Target Works To Get Ahead Of Consumers’ Sustainability Demands
This article was originally published in The Rose Sheet
At the Personal Care Products Council’s recent Annual Meeting, Kate Heiny, director of sustainability at Target, discussed consumer trends that are driving the big-box retailer’s sustainability initiatives, from its role in co-organizing the Beauty and Personal Care Products Sustainability Summit in 2014 to Target’s curated Made to Matter collection of “better-for-you” brands and exclusive products.
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The Clorox Company's Aplicare unit and Rockline Industries recall personal-cleansing wipes due to potential bacterial contamination and product spoilage, respectively, according to FDA Enforcement Reports. Meanwhile, Tom's Of Maine expands its natural portfolio, and Organic Monitor notes increasing use of food certifications in personal care.
In response to stakeholder feedback, retail giant Target Corporation has made changes to its Sustainable Product Index, which scores products based on their avoidance of potentially hazardous chemicals, among other factors, potentially rewarding vendors with preferential placement and marketing opportunities. The retailer's chemicals-of-concern list has been lengthened, and certifications now are being taken into account.
Held by Forum for the Future and co-hosted by Walmart and Target, the Sept. 4 Beauty and Personal Care Products Sustainability Summit facilitated discussion among entities throughout the supply chain regarding sustainability priorities and potential initiatives for improvement. Attendees identified development of new and alternative preservative systems as a key “idea for action,” along with measures for enhanced communication and transparency around cosmetic ingredients.