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Cosmetics E-tailers At Risk Amid Trending Auto-Renewal Class Actions

This article was originally published in The Rose Sheet

Executive Summary

Businesses must provide proper disclosures to online consumers who enroll in auto-renewal purchasing or subscription programs or risk facing litigation in California and other states, according to Tucker Ellis attorney Ronie Schmelz. Birchbox is among companies that have been targeted for alleged violations of California law designed to protect consumers from being charged for continuous product shipments or ongoing services without their express consent and ability to cancel easily.

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