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P&G, U.K. Ad Authority Clash Over YouTube Channel Disclosures

This article was originally published in The Rose Sheet

Executive Summary

Firm maintains that disclosures visible to U.K. consumers who watch videos on its "Beauty Recommended" YouTube channel - such as "brought to you by Procter & Gamble" – are adequate and go beyond measures taken by competitors. However, the Advertising Standards Authority says the content's "commercial intent" must be clear even before such videos are opened.

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