ASA Says Sure Deodorant's Superiority To NIVEA Not So Black + White
This article was originally published in The Rose Sheet
Unilever's tests comparing Sure Invisible Black + White aerosol deodorant to NIVEA's competing version did not evaluate products in conditions depicted in a related commercial, which ASA says should not run again in the U.K. in its current form. Further, the ad makes a broader superiority claim – for white-stain protection as well as yellow-stain defense – than Unilever says was intended, according to the group's decision.
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