Podcast: Defying Preservatives ‘Fearmongering’ May Be Industry's Best Bet
This article was originally published in The Rose Sheet
With many cosmetic companies choosing to phase out use of traditional preservatives due to pressure from retailers and NGOs, formulators are resorting to alternatives that may not be as effective, among other drawbacks. Cosmetic chemist, author and blogger Perry Romanowski questioned the trend in an interview with "The Rose Sheet," suggesting that while standing by traditional preservatives can be bad for PR in the short term, most consumers' purchasing decisions tend not to be affected.
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Society of Cosmetics Chemists VP Perry Romanowski discusses Lush Cosmetics’ “self-preserving” product approach, which the company says enables it to avoid use of synthetic preservatives. While the strategy may resonate with consumers wary of parabens and other traditional preservative options, it’s also costly, labor-intensive and potentially risky.
Mega-retailer Target announces plans to achieve full ingredient transparency and eliminate “unwanted” but much-used preservatives and other chemicals from beauty and personal-care products on its shelves by 2020. The new strategy is “ambitious,” it says, but Target plans to invest up to $5m to support green chemistry innovation, working closely with supply-chain partners to find solutions.
The Green Chemistry and Commerce Council will kick off a competition in September to incentivize and propel development of new preservatives for use in the personal-care and household product spaces. Winners will have the opportunity to partner with chemical suppliers, while industry overall stands to gain new solutions for its rapidly depleting preservative palette.