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Podcast: Defying Preservatives ‘Fearmongering’ May Be Industry's Best Bet

This article was originally published in The Rose Sheet

Executive Summary

With many cosmetic companies choosing to phase out use of traditional preservatives due to pressure from retailers and NGOs, formulators are resorting to alternatives that may not be as effective, among other drawbacks. Cosmetic chemist, author and blogger Perry Romanowski questioned the trend in an interview with "The Rose Sheet," suggesting that while standing by traditional preservatives can be bad for PR in the short term, most consumers' purchasing decisions tend not to be affected.


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