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Gillette Works To Promote Razor Science, Male Underarm Shaving

This article was originally published in The Rose Sheet

Executive Summary

While upstarts like Dollar Shave Club are touting value over tech innovation, P&G's Gillette is making efforts to educate dermatologists and consumers on the virtues of its latest razor designs. The brand's senior manager for scientific communications spoke with "The Rose Sheet" about the challenges involved in that work and offered insight into a recent underarm-malodor study that could be used to promote its Gillette Body razor for hair removal below the neck.

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