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Helen Of Troy Making Moves Across Brands To ‘Stabilize’ Personal Care

This article was originally published in The Rose Sheet

Executive Summary

Firm launches new SKUs under its Pert Plus, Brut, Sure and Infusium23 brands as it seeks to stabilize its personal-care business, which has experienced declines for three consecutive quarters in fiscal 2015. Longer-term innovations and improvements in the firm’s struggling appliances segment should help return the division to growth, leadership suggests.

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