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Honest Co.'s Sunscreen Failure Triggers 'Natural' Discussion, FDA Criticism

This article was originally published in The Rose Sheet

Executive Summary

An SPF 30 sunscreen lotion marketed by The Honest Company, co-founded by actress Jessica Alba, does not protect against sunburns, according to mass consumer complaints registered online. Firm says the "all-natural," zinc oxide-based product is compliant with FDA regulations, but its formulation may deviate from industry practice following a reformulation effort that lowered the active-ingredient content.


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