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Unilever Eyes Emerging Markets To Grow Acquired Prestige Brands

This article was originally published in The Rose Sheet

Executive Summary

Firm's recently purchased Murad, Dermalogica, REN, and Kate Somerville brands will be targeted to selected emerging markets with established prestige skin- and hair-care segments as Unilever works to grow the offerings in line with previous acquisition successes such as TRESemme. The company sees positive developments in China, but slowing emerging market growth dragged on its second-quarter results.

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