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Coty Ends FY 2015 On Efficiency High Note, Primed For P&G Beauty Integration

This article was originally published in The Rose Sheet

Executive Summary

Coty is readying for its merger with Procter & Gamble's beauty business, which will make it the global fragrance leader and the third-largest beauty company worldwide. Interim CEO Bart Becht suggested that the firm's fragrance strategy involves moving away from celebrity scents, which are past their "heyday," as it works to reignite top-line growth.


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