‘Natural’ Trendy In Toothpaste, But Purchase Standards Are Efficacy, Price
This article was originally published in The Rose Sheet
Natural toothpaste marketers expect growing popularity of their products due to concerns about certain ingredients in mainstream brands; however, a branding consultant says consumers still are more swayed by efficacy and cost than whether a product is natural.
You may also be interested in...
Company’s director of education and esthetics discusses the new oral- and skin-care line, which rolled out in September exclusively to certified treatment centers and Pharmaca stores in the western US.
Seven of 10 CBD-containing supplement products tested in a lab did not contain the levels of CBD advertised on the label, says hemp, CBD and natural health product information publisher Remedy Reviews. Most products also were found to contain heavy metals.
P&G approach to advertising for SK-II skin care drove double-digit sales growth in new users and prompted a 27% increase in searches for the line. P&G has saved $1bn from cost-cutting in ad agencies and advertising implemented over past five years, says chief brand officer Marc Pritchard.