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Unilever: Digital Advertising Outshining Traditional Formats

This article was originally published in The Rose Sheet

Executive Summary

CFO Designate Graeme Pitkethly pointed to Dove Real Beauty Sketches as a prime example in his discussion of how returns on digital advertising at Unilever have overtaken traditional ads. The exec provided updates on other components of the firm's Sustainable Living Plan, aimed at doubling the firm's business by 2020 while improving its environmental and social impacts.

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