Supergoop! Promoting Year-Round Sunscreen Use With 'Project Black Dot'
This article was originally published in The Rose Sheet
Executive Summary
Public schoolchildren need signed permission slips to carry and apply sunscreen on school grounds, and Supergoop! aims to accommodate them as part of its Project Black Dot initiative. Kicked off on the first day of fall when sunscreen often is put away for the "season," the campaign is aimed at growing awareness of the importance of year-round, daily sunscreen use to protect against one of the most preventable cancers.