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This article was originally published in The Rose Sheet
L'Oreal brand follows outfits such as Dollar Shave Club in its direct approach to men, rationalizing the $189 investment in its new Alpha Fit sonic cleansing device as prudent "because it's your f-ing face!" Clarisonic is targeting the uniquely engineered unit to "metro- and lumber-sexual men alike" with its biggest digital ad campaign to date.
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