NGO's 'Poison Isn't Pretty' Campaign 'Hard To Fathom' – PCPC
This article was originally published in The Rose Sheet
Accusing the Personal Care Products Council of "pinkwashing," NGO Breast Cancer Action alleges that cosmetics included in kits donated to cancer patients through the Look Good Feel Better program contain preservatives and other chemicals with carcinogenic and endocrine-disrupting potential. PCPC President Lezlee Westine rebukes the group for what she characterizes as scare tactics based on "junk science."
You may also be interested in...
With many cosmetic companies choosing to phase out use of traditional preservatives due to pressure from retailers and NGOs, formulators are resorting to alternatives that may not be as effective, among other drawbacks. Cosmetic chemist, author and blogger Perry Romanowski questioned the trend in an interview with "The Rose Sheet," suggesting that while standing by traditional preservatives can be bad for PR in the short term, most consumers' purchasing decisions tend not to be affected.
The Campaign for Safe Cosmetics singles out L’Oreal as the next alleged offender in its “Cosmetics Without Cancer” campaign. A company rep noted that other companies have been in L’Oreal’s position before and “none of [CSC’s] claims are new.”
Currently comprising 16 informative YouTube videos, and with 25 more coming before year-end, Johnson’s Baby’s biggest social-media campaign to date has generated 2.3 million views online and sparked a dialogue among millennial moms about Johnson’s products and baby-care issues, the company says. The initiative follows a reformulation initiative announced by J&J in 2011 that removed formaldehyde-releasing preservatives and other controversial ingredients from the line in accordance with consumer demand.