Too Nice 'N Easy? ASA Cites Timeline Issues In Clairol Ad Review
This article was originally published in The Rose Sheet
Executive Summary
The real-world hair-coloring sequence did not exactly line up with that depicted in a Clairol Nice 'N Easy commercial featuring actress Christina Hendricks, the Advertising Standards Authority notes in a recent ruling. Due to that inconsistency and what ASA deems unsubstantiated "visual claims," the ad should be shelved, it says.
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