P&G Eyes Product Sampling, Trials As Fix For Sagging Sales
This article was originally published in The Rose Sheet
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.
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