HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

P&G Eyes Product Sampling, Trials As Fix For Sagging Sales

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.

You may also be interested in...



Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106

A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.

Execs Discuss What's New And What's Not In Men's Grooming

While men increasingly are open to trying new products and expanding their grooming routines beyond cleansing and shaving, certain marketing techniques remain gold standards, Menaji Worldwide and Anthony Brands execs suggested at the recent HBA Global Expo in New York.

Don't Market Yourself Into A Corner With Natural Claims – UL Exec

Natural personal care is a compelling opportunity, but "don't expose yourself for marketing points," UL exec Matthew Cerundolo told HBA Global Expo attendees June 10 during a session on regulatory and safety compliance for natural products. With debate continuing around natural product standards and minimal regulatory involvement from agencies in the U.S. to date, legal risks abound, he noted.

Related Companies

UsernamePublicRestriction

Register

RS019710

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel