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'EWG Verified' Personal-Care Safety Seal Builds On 'Skin Deep' Platform

This article was originally published in The Rose Sheet

Executive Summary

Aimed at helping "overwhelmed" shoppers easily find personal-care products, the Environmental Working Group introduces its own safety standard and associated seal. The group hopes the EWG Verified program will incentivize cosmetics manufacturers to develop products that score well on its "Skin Deep" hazard scale and other criteria in the absence of robust federal regulations.

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